In present date, there are various ways of traffic generation and content promotion, and one among those ways is content aggregation. So what the term “content aggregation” actually means let us understand this first and then how can we do it and benefits of using content aggregation.
WHAT IS CONTENT AGGREGATION
Content aggregation (also referred as content syndication) is the process of collecting information from different sources on the Internet for a particular website, and that website is known as content aggregator site, where all the collected information is used as information.
Now when it is evident to us what content syndication or content aggregation is and what content aggregator sites are, let us head towards the benefits of content syndication.
BENEFITS OF CONTENT AGGREGATION OR SYNDICATION
1. Large audience base
One of the advantages of content aggregation or syndication is that you will get an expanded audience base if your article got published in any of the reputed and authorized content aggregator sites.
2. Expanded traffic, Exposure and Leads
With content aggregation on authorized sites, you will get more exposure than ever among your targeted audience and also skyrocketing traffic on your website, which will help you in the genuine lead generation.
3. Great SEO
It will also help in SEO thereby providing the link back to the original content present on your site.
4. Outstanding Promotion
Yes with proper content syndication or aggregation you will get high exposure as stated above. And also along with that great promotion of your business by word of mouth publicity, if your article gets published on trusted sites. It will not only make your SEO or link profile strong but will also represent you as authorized source to get the information in your sector.
Now if you think that doesn’t it creates any duplicate content issues? Then let I tell you that if done properly in SEO friendly way then it doesn’t create any problem. So follow the following ways for safely aggregating content.
WAYS FOR SAFELY AGGREGATING CONTENT
1. By Using rel=canonical tag
Yes, keep in mind that when you go for content aggregation or syndication, your content republishing partner should implement rel=canonical tag on their page which links back to the original content it means your website’s content.
It is one of the best and safest methods to do so. By doing so, it will pass all ranking signals to your site or that particular web page. And will also help Google to make it clear that your page’s content is the original content and you are the original author of the content. In this way, it also becomes easy for the search engines to show in the search results as Google always love to present original and authenticated results in its SERPs listing.
You can check the tag if you want to be assured about the tag usage and you can check it is with this tool.
2. Meta Noindex tag
The second option is the use of Meta Noindex tag. In this, the aggregator site has to put a Noindex tag to their webpage. And hence in this way have to instruct search engines not to index that page. However, it is not as perfect as the first option but will help to solve the problem of duplicate content. It is because by implementing you will not get required ranking as it will pass that Google ranking signals to others than your page.
3. Direct link to the article
The next and the third way for syndicating content with safety is to ask your content aggregator for a direct link to your article (not the homepage of the website). It will not only solve the problem of duplicate content but will also pass some link juice and ranking signals to the original content. Along with that also help search engines to understand which the original copy of the content is.
On that note when you have become aware of content aggregation or syndication then you can also implement this as one of the content promotion strategies along with keeping ways of safe content syndication in mind. Also, let us know about your views about the post. And if you like the post does not forget to share it with your family, friends, and colleagues via different social media platforms.