In present date, one of the important aspects of making a business successful online is the proper promotion and advertising of business. Yes, good marketing and branding of a business to gain organic and genuine SEO traffic to your business website. It is because until and unless people know about your online business how they can make a purchase? And for the same reason organic traffic (means real visitors) on your website is a must factor.
So today I am going to share some actionable ways to drive traffic to your website and hence to make it a source of income for you.
Site Speed is one of the important in driving genuine traffic. How? Let I explain you. When any real visitor visits your site and found your site taking more than required time, then there are chances of leaving the site instantly as no one wants to waste their time on your time-consuming website, as everyone in present date needs everything at a fast tempo. Also, Google is emphasizing more on Page speed or site speed which is evident from its recent “Google’s AMP Project” which we will discuss, later in this article. So Page speed or site speed is one of the major factors to increase the website traffic, enhance user experience and reduce bounce rate, reduces operating cost as well.
Detailed Blogs and Articles on Website
Comprehensive Blogs and articles on the website are also among one of the ways to drive traffic to your site. A detailed blog or an article helps to users and visitors to get the information for which they are probing & also appends a value to your website. Once they find your website useful and valuable to fulfill their requirements, they will come back to you next time when they need something related to your services or products. Along with that a good blog or articles on website aids to increase communication and engagement with visitors, encourage social media programs, present you as an authority in your niche, improve conversion rate, help to make backlinks, etc.
The importance of social media platforms in increasing website traffic can’t be denied. In present date almost every second person uses social media platforms thus social media platforms can prove to be a good source to get enormous audience base for your website. Thus to boost up your website traffic you can make use of Facebook Sharing (on your business page, Facebook Groups), Twitter Sharing, Sharing of content on LinkedIn (Company Page and LinkedIn Groups), on your YouTube Channel, Pinterest, Instagram and Google Plus. Also, you can also go for paid advertising campaigns of different social media platforms like Facebook Adverts, twitter sponsored tweet, twitter sponsored ads, etc.
Also Read:- How To Make Money With Sponsored Tweets
Fresh Content Updating
Fresh content updating is also important regarding increasing website traffic as it will create a good impact in the eyes of search engines and visitors as well. Fresh content updating helps in many ways to a business website which includes indexing of pages frequently (as Google loves frequent updating as it gets something new to index rather than your existing data), establish you as an authority, etc. Although Google can categorize fresh content updating in many different ways which include the percentage of your content change, how over and over again you renew your content, how many latest pages you made at the end of the day, etc. So however Google considers fresh content is updating, you shouldn’t overlook this factor of organic traffic to the website of yours.
Search Engine Optimization has always been among one of the best ways to get massive website traffic. Both on-page and off page optimization are important, but you also have heard many times that if you have gone right with the on-page SEO, And it is completely true that correct on-page helps search engines to understand better about your business. And once if it finds your website suitable according to searchers need, it will rank it high in SERPs to help the user which is the ultimate goal and in this way you will get organic traffic to your website.
Following are the factors you should take care of while optimizing your website’s on-page: – Keyword Research, Meta Tags Optimization (Title, Description & Keywords), proper optimization of URLS of your pages, content optimization. And ALT Tag optimization, proper internal Linking, website structure, navigation, sitemap, robots file, use of open graph techniques (Facebook & Twitter ), etc.
By Becoming a Contributor
It is also one of the excellent ways to generate traffic to your website for free. By becoming a prominent contributor, you can earn the quality traffic from the websites and communities for which you are contributing. However, keep in mind that as long as you will write for the audience to help them, they will love to read your stuff (so don’t try to do self-promotion as if they will like your content on contributor’s site they will go to your website too, to know more). This may not provide you instant results, but it will help you in the long run and hence establish your business as a brand and you as an authority.
Proper Internal and External linking
Internal and external linking is also important to increase traffic on your website. How? Then let me explain you. Not only valuable backlinks (link profile) are important to make you look authorized in the eyes of search engines internal linking (deep linking) is also a necessary factor to look after. With proper internal linking users will find it easy to navigate through your website with the same internal link you have mentioned to go a further step. Along with that, it will keep your visitors engaged on your website for a long time which is also good from search engine perspective, or in more simple words it will assist to move traffic throughout your site.
Now how external linking (outbound linking) help to generate traffic to your website? The answer is quite simple as it will send trackable traffic; feature you as an authority for providing something of worth with outbound linking, carry constructive correlations, etc.
Responding To Customers
Yes, responding to customers and visitors is also among one of the ways to get targeted traffic to any website. How responding to customers can help in enhancement of Traffic? If you are thinking the same then answer to the question is quite simple. When you respond to your clients and visitors by the means of platforms where they follow you whether it is on social media, through email subscriptions or in the blog comment section of your blogs, they feel a sense of familiarity that there is a real human to respond them back. In this way, it provides a humanizing touch to your business & is the factor which compels users towards your website. By this, you will also come to know about their likes, dislikes, and requirements from your business so that you can provide them what they want.
Mobile SEO and Website Responsiveness
The mobile market is at the boom, and it is not hidden from anyone. Mobiles are everywhere and have taken over desktop searches. According to latest studies the mobile consumption has increased over 6X and hence also brings tremendous change in the way people shop. Now nine out ten individuals like to buy with their mobile phones because of the convenience of shopping from anywhere & anytime. Thus on that account overlooking mobile market will be a foolish decision.
Hence to generate traffic to your website and to have the actual business you should make your website responsive and user-friendly so that users find it easy to navigate within your website and get what they are looking for. As it is also evident from Google’s mobilegeddon algorithm, it is taking as a ranking factor. Thus on that note make your website responsive and user-friendly so that users wouldn’t get errors of tiny fonts that are difficult to read, redirection to incorrect mobile URLs, the and requirement of a particular flash plug-in to see any video etc.
Competitor Follow Up
Analyzing competitors have always been a good strategy to get to targeted traffic. By keeping an eye on competitors, and their activities which they are doing for traffic generation & who are already ahead of you, you can also achieve targeted traffic for which you are looking. To do so effectively there are many competitor analysis tools are available online for e.g. backlinkwatch, open site explorer, SEMRush, Ahrefs, etc. So by using them, you will not only be able to see their traffic generating keywords, along with that you will also get an idea of their link profile. Thus, you can also approach their link buddies to provide you the link as well with much good content than they are having.
Scrutinize Your Site’s Google Analytics
Google Analytics tool by Google is one of the best ways to track the traffic of your website. With the help of this tool, you can get an idea of the traffic that which are the traffic generation sources from where traffic is coming on your website. And will help to understand better, create and optimize the content of your site according to its stats.
Know the Power of Infographics
Infographics are also amid of one of the best ways to generate traffic to your website. As it is a fact that images and visuals create an enormous impact on the mind of audience which simple posts can’t. With an excellent infographic and a good post associated with it, can double your traffic with a short span of time as well helps to make a good link profile of your website. You can create this infographic either by yourself (just one like I have created for this post) or can hire someone to do it for you on various excellent platforms like Fiverr, Upwork, Dribbble, Behance, etc. At the same time, you can also hire someone to submit Infographics with the help of these platforms. Thus, on that note include this traffic generation technique in your list and see the difference.
With The Use of Rich Snippets
Yes by using rich snippets you can also provide a boost to your website traffic. As with the help of rich snippets you give readers a better idea of what they are going to have after clicking the results. Also, use of rich snippets contributes to present you as an authority along with that also contributes to increasing the Click through rates as rich snippets give a better idea of the content in SERPs.
Make use of LSI – Latent Semantic Indexing
Gone are the days when you practice keyword stuffing in your article and Google won’t notice it. In recent few years, Google has released many algorithms to make user experience best in any way it can. We can also categorize LSI under the same as with its means Google tries to provide the user with the content which flows naturally without any keyword stuffing. On that account, to put Latent Semantic Indexing into practice, it is essential to understand it first.
Latent Semantic Indexing or LSI is simple terms is the use of similar and related keywords in the content to make search engines understand it more adequately. For instance, if you are going to write on movies then search engines would like to see related and similar words with the term movies like Bollywood, Kollywood, Hollywood, sensor board, drama, action, romance, celebrities, etc.
By Making Your Every Post Indexable
Yes by making your every single post-Indexable, undoubtedly you can drive enough traffic to your website. So now if you think that how to do it then let I tell you. You can do by submitting your blog or website section (which updates regularly or say website blog) to ping submission and search engine sites to make them index fast. As these sites are got crawled and index frequently by search engines. Thus by doing so, you can get your site and posts indexed well and hence can get benefited from the same.
Google’s AMP Project (Accelerated Mobile Pages Projects)
As we all are aware of that fact, the mobile market is growing so fast and has almost left behind the traditional desktop market. Because most of the searches are done by mobile phones in present date and in every way, become one of the best sources of driving traffic to websites. Thus, in that case, the mobile market can’t be overlooked. And Google’s AMP project is a signal which also seems to support it because of the huge growth of it in recent few years.
So what is AMP Project? Google’ accelerated mobile pages is a project by Google which deals with the fast tracking of the content of the mobile phones with the assistance of a unique kind of HTML named AMP HTML. And the websites which are having AMP HTML will get 10times faster loading of their pages in comparison of traditionally formatted content. Thus it is quite simple to understand that accelerated mobile pages are an approach to providing content on mobiles better by the means of AMP HTML, AMP Js and AMP cache tags.
Now how it is useful for your blog or article website if you think that then let me tell you one thing that the primary reason behind the evolution of Google’s AMP project. The reason is – Google wants to serve its audience better and with more proficient and faster approach, for the answers to complex queries (for e.g. what are the qualities which makes successful personalities different from others).
It can’t do it efficiently with rich snippets which it does use for simple queries (for e.g. who was the first person to reach the North Pole).
On that note, adopting of AMP technique can prove to be a boon for your website regarding getting targeted traffic and also get your blog posts, and articles ranked higher in SERPs.
By Using Convincing Channels/Sources
Apart from the social media platforms, there are many other convincing platforms through which you can drive traffic to your website by being an authoritative and trusted person there (by providing answers, presentations, and information via documents about the related topic to help in a real manner). If your website is new, then these sites will prove to be a boon for you. These sites include PPT sharing sites, document sharing sites, and question/answer sites as well. Some of these most post popular sites are Slideshare, Quora, Yahoo Answers, authorstream, issuu, etc.
With the Help of Content Aggregator sites
Content Aggregator sites are also coming under the category of one the best traffic generation methods. With the help of content aggregator sites, you can get traffic, authority, and trust as well in the eyes of the audience. So submit your sites to content aggregator websites just after by reading their submission guidelines attentively and don’t even try to spam with these sites. Otherwise, they can ban yours account permanently from using their site. Some of the content aggregator sites are – AllTop, Bizsugar, Blog Engage, Inbound, etc.
Solve the Problems With FAQ Page
Yes, FAQ’s section is also helpful to increase some organic traffic. If you are wondering how then let me tell you how? When a user visits your website and wants to get answers for his doubt or queries and don’t get one, then he wouldn’t have any option rather than leave your website or either contact you with the contact form. But it is time-consuming as the user doesn’t get instant result. Thus, to solve their queries instantly, make a FAQ section on your website related to your niche (just like one we have). And try to solve their queries with them with the detailed answer of every question. To know what can be the problems users face, you can do perform surveys, analyze social media platforms, etc.
Brush up your old Blogs
By brushing up your old existing content or blog posts (or blog), you can drive genuine and organic traffic on your website. So how to you can do it? You can use your old blog topics to create new content on the same subject with latest updates, changes, and developments. Along with that, you can mention your old post links in your new posts wherever required to draw the attention of audience towards old ones also. Next, you can do to transform your existing content on the blog in different formats like in videos, PPTs, podcasts, etc.
Hope this post on how to generate SEO traffic to your website will help you in a real manner. Implement this traffic generation techniques and let us know about it. Also don’t forget to share on Facebook, Twitter, and other platforms if you like the post.